A company's culture reflects in its Employer Brand in the market amongst candidates. In converse, the company's Employer Brand is a reflection of its culture. In order for a company to succeed in the marketplace, it needs to be an attractor of the best talent from the market. For the best talent to feel attracted to a company, its employer brand becomes a key factor in the decision making process. Amongst its consultants and experts, PGC has more than 200 years of collective industry experience in this area.